Starting A Solo Beauty Business

Five Things To Think About For First-Time Entrepreneurs

So, you’re finally thinking about going out on your own and starting a beauty business. Congrats and welcome to the world of entrepreneurship! Whether you’re a hairstylist, facialist, nail technician, or other beauty guru, there are a few things you need to know before making the leap from a service provider to a boss babe. Here are five of our favorite tips:

Know Your Numbers

One of the biggest changes you’ll experience is going from a commission-based model to one where you are in full control of incomings and outgoings. This is why it’s crucial to know exactly how much you’re bringing in each week. For most beauty businesses, your expenses will be fairly minimal - rent, supplies, and equipment. Compare that to your weekly earnings to make sure going on on your own will make sense financially. Even if you lose 20 percent in the beginning, you’re still working smarter, not harder and you’re still earning more since you don’t have to split your commission.

Know Your Clients

If you’re planning to exit a salon or spa, know that taking your clients with you is going to be tricky business. There will be some who can’t live without you and some who love the place where you’re currently working. Think long and hard about how to keep your best customers and have a plan to acquire new ones. Remember, the beauty world can be very small and it’s not worth burning bridges when you’re just getting started on your own. 

Know Your Plan

It’s easy to quit a job but if you’re serious about being a business owner, you should be prepared for a long term commitment. Start with your five year goals and work backward, documenting what you want to achieve and how you’re going to get there. This is also a good time to start planning your support system. Even solopreneurs need an awesome accountant, some marketing help, and a good insurance provider. 

Know Your Requirements

Starting a business isn’t hard, but there are a few things to know before you jump in. There will be one-off set-ups for things like business formation and licensing, and then ongoing commitments for rent, limited liability insurance, supplies, and equipment. It’s a good idea to speak with an accountant to help you understand what you need so you don’t fall short from the get-go. 

Know Your Place

Finding a great space is key to hitting the ground running. Many hairstylists get started in a salon suite which is similar to renting a chair in a salon except you get an entire space for yourself. Salon suites offer the best of both worlds - your own physical space to build your brand, give your clients the best service, and own your artistry all while being connected to a tribe of like-minded beauty entrepreneurs. Entrepreneurship can be lonely at times so it’s great to find your people and have that support system if things get tough. 

Talia Horta is the co-founder of BriAry Salon Suites, a collection of boutique luxury spaces designed specifically for beauty business owners. BriAry Salon Suites offers rentals as well as business mentoring and coaching to help stylists, aestheticians, and technicians navigate the world of entrepreneurship. www.briarysalonsuites.com